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MONDAY 14 SEPTEMBER, 2009 |

LV luxury chopsticks

by Minglou Peng

LV is synonymous with luxury and fashion. Its "luxury" involved in leather products (including handbags, suitcases, briefcases, etc.), fashion garments, footwear, watches, fine jewelry, writing supplies and accessories ... ... understand the big people who probably all know, nature is needless to say . Today, we want to say is an alarming LV recent move - has produced astronomical price of 450 dollars chopsticks. From the other side is, LV absolute posture of big business involved in cooking meals, than the superb design process, selected materials of the LV leather, LV, what chopsticks off "chopsticks" in it?

Valuable mahogany chopsticks to create a general could not compare with

Old saying goes, a penny a point goods. Your are always justified. It is said that this LV mahogany chopsticks are made using superior, after polishing by hand, chopsticks still carved on the delicate Monograms patterns. The packaging is also very classical, after the deep-brown polished wooden box above the packaging is also filled with Monograms logo, which incorporates two pairs of chopsticks a luxury LV. From the production of materials and process point of view, did a lot of effort to the next. Ancient and modern wooden chopsticks is unmatched by any of the, from this point people are likely to find a little "mental balance." While the prices of 450 dollars enough to buy into a production process is not the same perfunctory mahogany chair - LV chopsticks walk in between the sales and taste, what next?

Monopoly VIP customers do not compete with the public chopsticks

, After all, is an importer of chopsticks thing, in the material selection have a certain degree of stress, there are bamboo, wood, rubber, silver, bone, and of course illegal "ivory chopsticks." They have material difference to pricing. "Ivory chopsticks" is expensive because of its scarce, while the LV chopsticks do? It is sufficient to buy the same chair, the price of material that people actually make acceptable?

LV resin glass box installed inside two pairs of chopsticks, chopsticks so Hefang Street in Hangzhou as a gift can also be sold a few dozen dollars a bar, while the LV wants 450 dollars. While everyone is worried about when it's sold, LV "say", and the chopsticks are not sold in the shop, but prepared specifically for VIP customers. In other words, LV chopsticks committed to their brand crazy admirer of service is a further expansion of small businesses do not compete with the meal cooking chopsticks families share.

Consumers feel the voices of the industry VS

Meal kitchen industry sources, said Mr. Xu, LV luxury positioning, the production of chopsticks is only a gimmick, it will not bring down prices of high-volume production, and therefore would not pose any threat to the public chopsticks. Miss Li meal kitchen sales staff that, after all, Low-Value Consumable chopsticks, chopsticks spend millions to buy so expensive, after all, in a small number of people, from the sale of speaking, LV is not dominant. Consumer little Greek that is so expensive chopsticks, in addition to LV enthusiast and the upstart, who are willing to buy? Who is willing to use even bought? Another consumer-sook ching, which is just a marketing strategy to attract everyone's attention, did not see a lot of big names had been reduced to the point of bankruptcy, no longer exposed to the sun is finished ... ...

Meal kitchen industry must have the sense of crisis

LV chopsticks reflects the emergence of the industrial chain of the interlinked nature of the brand, as long as the target business opportunities, many manufacturers will not hesitate to lay will be the "antennae" stretch in front of the piece of fat. Therefore, live meal kitchen industry, production and sales companies should have a crisis awareness, continuous improvement and innovation, giving themselves in this crisis-ridden industry will never be invincible. LV chopsticks on this case, perhaps you will choose to laugh, but one day the wolf really "coming" too late the regret on whom.

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