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THURSDAY 03 SEPTEMBER, 2009 |

Global brand who is the most extravagant?

by Minglou Peng

Last year's most extreme luxury brand, grade, this year is still intact Lluis Weedon (LVI) of the brand value despite a decrease of 63.4 billion over last year, but still firmly in the first place.
Transnational market research companies announced minor relaxations of the row top 100 global brands list, the United States financial magazines Forbes law according to the survey data, lists the 10 largest strong luxury brand, the French brand Louis Weedon (LVI) of the top, brand value $ 19.4 billion.

Tsunami luxury firmer last year's most extreme luxury brand, grade this year still intact, Louis Weedon (LVI) of the brand value despite a decrease of 63.4 billion over last year (about 433 billion RMB), but still firmly in the first place, article 2 and 3 other love could return (like Hermès (cosmetics, handbags)) and ancient chima (Gucci (cosmetics, handbags)).

Senior Vice President of minor relaxations of line garekhan said: “ in global financial crisis, sales of glasses, belts, handbags and so on luxury brand impact on the contrary received relatively small.” could return to the first two bits of love (like Hermès (cosmetics, handbags) comments that compared with aiming at the middle-class market brands, luxury brand can bear the financial turmoil, brands always has its market, many customers still want to buy, but don't want to buy too much, they would rather buy a 1500 dollars (about 1 million of Luxury handbags RMB), rather than purchase 5 300 dollars handbag.

In charge of the American Institute of luxury goods, LV and Milton Keynes believes love could return to the sales show rebound.In addition to the brand positioning, LV and love the prudent commercial considerations could return to its success, “ the two companies of management in the company from a retail on the business model to the discount taken strictly controlling ”.

Indeed, many brands in droves to reduce the price promotions, some shopping street in the United States, Prada, handbags cosmetics () (Prada) luxury brands are the highest price reduction of 70% discounts signboards, while senior within the Department store LV pro shop, prices still ” “ firmer, keep the normal price sales, customer to sale shop before they can find discount commodity.
The first three ancient chima (Gucci (cosmetics, handbags) Cartier declined the most this year's top 10 luxury brand is the largest decline in Cartier fourth four-digit dropped to 7 bit this year, because the Diamond watches, and so on luxury goods appear on the contrary, farmers plunged frenziedly into some Luxury handbags and shoes for sales quotes to the still very good.

Last year ranked No. 8-bit value of this year's brand Armani plummeting 20.2 billion, the decline in nearly 40%, fell out of the top 10 luxury brand of columns, reviews pointed out that the reason is that the company more than one brand of market size is too small.