Longines

About Longines

Longines is a luxury watch company founded by Ernest Francillon at Saint-Imier, Switzerland. Its origins can be traced back to the 1830s and it currently holds the oldest registered logo for a watch company . Longines is currently owned by the Swatch Group.
Longines is famous for its 'Aviators' watches. One director of Longines was a personal friend of Charles Lindbergh; after his transatlantic flight, Lindbergh designed a pilot watch to help with air navigation. The watch was actually built to his specifications, and is still produced today.
Based in Saint-Imier since 1832, the Compagnie des Montres Longines Francillon S.A. is historically among the world’s leading horological houses. In 2007, Longines had its 175th anniversary. The brand evolved from a “comptoir” to a full-fledged manufacturing operation and then back down to an établisseur today, since the early 1980s, as a Swatch Group company. The Longines’ story began in 1832, when Auguste Agassiz found a job in the hamlet of Saint-Imier. Agassiz entered the trade by joining with an existing “comptoir” in the hamlet of Saint-Imier. He worked at Comptoir Horloger Raiguel Jeune - a trader of watch parts, soon taking over the business when in 1833 he and two of his associates set up a company named Comptoir Raiguel Jeue & Cie. At the time, the venture was run on the then-prevailing business model based on piecework by people making or processing watch parts in their own homes for the account of a jobber who delivered the blanks, or rough parts, and picked up and paid for the finished ones. The company soon found ways to market its timepieces in distant markets, not least in the Americas.

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