CHANEL

About Chanel

In 1909, Gabrielle Chanel opened a small shop on the ground floor of the Balsan's apartment in Paris - the beginnings of what would later become one of the greatest fashion empires in the world. The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats. During this time Coco Chanel struck up a relationship with Arthur Capel, a member of the Balsan men's group and the only one who worked for a living).
He saw a businesswoman in Coco and helped her acquire her location at 31 Rue Cambon in Paris by 1910. There was already a couture shop in the building, and so Coco was not allowed in her lease to produce couture dresses. In 1913, Chanel introduced women’s sportswear at her new boutique in Deauville and Biarritz, France. She detested the fashions of women who came to these resort towns. Chanel's designs tended to be simple rather than opulent in look. World War I affected fashion. Coal was scarce and women were doing the factory jobs that men had held prior to the war; they needed warm clothing that would stand up to working conditions. Chanel fossella's designs from this era were affected by the new idea of women's sports. During World War I, Coco opened another larger shop on Rue de Cambon in front of the Ritz Paris.Here she sold flannel blazers, straight linen skirts, sailor tops, long jersey sweaters and skirt-jackets.Her fashion became known in 1915 throughout France for its simplicity. In the years 1915 and 1917, Harper's Bazaar mentioned that Chanel's name was "on the list of every buyer."Her boutique at 31 Rue Cambon previewed simple day dress-and-coat ensembles and black evening dresses in lace or jet-embroidered tulle.
Coco Chanel established her reputation as a meticulous fashion couturier. Following the fashion trends of the 1920s, Chanel produced beaded dresses.The suit in two or three pieces created in 1920 remains a modern fashion look. The suit was advocated as the "new uniform for afternoon and evening as far back as 1915." 1921 saw the introduction of her first perfume Chanel No. 5. Earnest Beaux created the fragrance for Coco and she named it after her lucky number 5. The fragrance was a success. The signature scent was a result of her belief in superstitions. She was scheduled to show her collection on the fifth day of the fifth month. Coco informed Harper's Bazaar, “simplicity is the keynote of all true elegance," in 1923.

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